331 South Rio Grande, Suite 100

Salt Lake City, Utah



Meet the PEGUS Research team

Dave McCammon - Focus Group Moderator

Dave serves as CEO and Chairman at PEGUS Research. At a later age than usual to start his education (age 26), he pursued his degrees working full-time, attending school full-time, and raising with his wife their five children. He graduated Phi Kappa Phi, obtaining his M.S. degree in Sociology with a focus on research methodology. Prior to joining PEGUS in 1995, he served for many years in senior management positions at Blue Cross Blue Shield of Florida in both patient research and operational positions. He has an extensive background in conducting quantitative and qualitative research within the healthcare arena, including marketing effectiveness and program evaluation. In his last position as head of South Florida Service Operations, he brought a division ranked eighteenth out of twenty to be ranked number one within two years. It is this valuable operational management experience with which Dave serves PEGUS.
Dave Bradford - Focus Group Moderator

Dave is one of the founders of PEGUS Research. In the late 1980’s, he and his colleagues perceived a need to rationalize the process of switching a drug from prescription to non-prescription status. They began an effort to define and adapt the science of observational trials to this over-the-counter switch objective. He has also been instrumental in the design of novel epidemiologic studies to assess drug-related safety and misuse matters. Dave earned his doctorate in clinical psychology and a master's degree in public health from the University of Utah, where he is a member of the adjunct faculty in the medical college’s Division of Family and Preventive Medicine. Dave is active in efforts by the industry association, the Consumer Healthcare Products Association, in working with the FDA to further define and enhance the scientific development of consumer research. He also served as an officer in the Army and Air Force Reserve, and is now in the retired reserve. Dave has been involved in research his whole career, and particularly enjoys the challenges of drug safety and OTC switch research.
Brent Page - Focus Group Moderator

Brent is one of the founders of PEGUS. He played an important role early on by mining databases for safety studies. Brent received his doctorate from the University of Utah in Applied Psychology (program evaluation and research design) and organizational behavior and presently holds an adjunct faculty position in the Departments of Psychology at the university and Family and Preventive Medicine in the medical college. Brent oversees the call center, clinical data collection, data management, biostatistics, and the IT group.
Clark Richardson - Focus Group Moderator

Clark joined PEGUS Research in 1997 shortly before completing a master's degree in Public Health at the University of Utah. With nearly 15 years of experience in OTC switch research, Clark currently oversees operations and project management at PEGUS, providing key services in client relations, study design, project planning, resource allocation and coordination with project staff. He also provides expertise in analytic planning and report writing.
Russ Bradford - Focus Group Moderator

Russ was one of PEGUS Research’s first employees, but left more than 15 years ago to earn his MD from the University of Utah School of Medicine. He subsequently pursued post-doctoral training at the University of Alabama at Birmingham in Internal Medicine and Pediatrics, with subspecialty training in Pediatric Infectious Diseases. Along the way he earned his MSPH from the UAB School of Public Health. Russ has 12+ years of post-doctoral research experience, spanning the spectrum from basic science to clinical trials. He continues to regularly care for hospitalized children. In 2011 Russ returned to PEGUS Research as part of the senior consulting team, with specific responsibility over clinical data collection and medical affairs.
Kimberly Anderson - Focus Group Moderator

Kimberly Anderson has been involved with many aspects of PEGUS operations since she began with us in 1998. She is an experienced project manager having served on a number of actual use trials, label comprehension studies, and self-selection trials. She obtained her Master's degree in Public Health at the University of Utah in 2009. She is also a highly qualified clinical research associate and has considerable monitoring experience. Kimberly also serves as a member of the PEGUS Board of Directors.
Sarah Farnsworth - Focus Group Moderator

Sarah has been with PEGUS since 2009 as a Director of Clinical Operations, and has managed label comprehension studies, self-selection trials, and actual use trials. She also has experience working with efficacy trials and REMS programs. With an undergraduate degree in Psychology and doctorate in Neuroscience, she brings extensive research experience and a unique expertise to PEGUS in the areas of Neuropharmacology and the biological basis of human behavior. Sarah is also an adjunct professor of Psychology at Weber State University where she teaches undergraduate Psychology and Neuroscience courses.
Erin Woolley - General Manager

After obtaining a Bachelor of Science degree in Finance from the University of Utah in 2006, Erin has spent the last several years gaining experience in accounting, financial analysis, forecasting, reporting, internal control, and operational risk. In 2012, she joined PEGUS as the General Manager overseeing Finance, Human Resources, the Focus Group Facility, as well other business activities.
Dawn Straatsma - Head of Recruitment

Dawn leads PEGUS Research’s Healthcare Research Call Center and Data Management teams, providing clients with superior leadership in meeting critical timelines, hiring professional interviewing and technical staff, and implementing proficient and accurate data collection methodology via phone, web, and mail. Dawn came to PEGUS with over 10 years experience in data collection and computer programming. Prior to her employment at PEGUS Research, Dawn served as Assistant Database Administrator for a loan servicing company. Dawn is extremely detail-oriented and possesses strong skills for trouble-shooting and project management. Prior to expanding her family, Dawn attended Salt Lake Community College expanding her knowledge in Computer Science. Dawn has been with PEGUS Research, for over 10 years.
Oliver Janke - IT Manager